rl.data.cool
List a deal

How it works / Brokers

You bring the business. We vet it, clean it and sell the license.

rl.data.cool licenses real operating history from small and mid-sized businesses to AI labs, environment builders and enterprise AI teams. Here is every step from your first conversation with an owner to your payout, what we check on the way, and the rules that protect you, the owner and the buyer.

$0

To list. Owners and brokers alike

24 mo

Binding broker-of-record claim

0-25%

Your commission, owner-approved

Never

Times we contact your owner

01 / The flow

Eight steps, two people you talk to.

You only ever deal with the owner and with us. Buyers never learn who you or the owner are unless the owner chooses to disclose to the buyer's counsel.

  1. 01

    YouOwner

    The owner engages you first

    Every listing starts with a business owner who has asked you to represent their data. You agree terms with them directly, off the exchange. data.cool is never part of that conversation and never reaches out to anyone on your behalf.

    • Record which agreement you hold: Signed engagement letter, signed letter of intent (LOI), signed NDA, verbal agreement only.
    • Ask the owner whether the data was ever sold or licensed before. You'll declare what they told you.
    • Keep the agreement on file. The desk may ask to see it.

    Agreement types

    Strongest
    Engagement letter
    Letter of intent
    NDA
    Weakest
    Verbal only

  2. 02

    You

    Open a broker account

    Sign in with your email and accept the current Broker Terms. Listing is free. Your tier sets how many listings can wait on owner confirmation at once.

    • Unbonded: up to 5 unconfirmed listings.
    • Refundable $250 bond: up to 25.
    • Broker Pro, $49/month: up to 100, priority desk review and instant demand alerts.

    Tiers

    Unbonded
    5 unconfirmed
    $250 bond
    25 unconfirmed
    Pro $49/mo
    100 unconfirmed

  3. 03

    Youdata.cool

    Submit the listing

    Describe the business, its systems (email, documents, CRM, tickets, call recordings) and your proposed commission. Do it in the web form, over the API or from your agent through MCP. Free automated vetting runs at once: domain age, mail provider, SaaS stack and web history, with the evidence kept.

    • Declare your agreement type and whether you know of any prior sale. Both are warranties under the Broker Terms.
    • The listing is a private draft. No buyer can see it.
    • You become provisional broker of record. Duplicates are checked by domain, and the first broker to list holds the claim for 60 days.

    What you declare

    Agreement
    Signed letter of intent
    Prior sales
    None known
    Commission
    0-25% of gross

  4. 04

    YouOwner

    Send the owner their private link

    You get an owner link and send it yourself, when you choose. The owner verifies an email on the company domain and confirms the listing, you as broker and your commission. Until then nothing is published.

    • The owner answers the prior-sales question too. If an exclusive license is still active elsewhere, the listing can't be confirmed.
    • When the owner's answer disagrees with yours, the desk flags it. You see the owner's answer in your notification.
    • Confirmation makes your claim binding for 24 months and approves your commission.
    • The owner chooses a Blind deal (default) or Disclosed to Counsel.

    Owner confirm page

    Email
    Verified on company domain
    Broker
    Confirmed
    Commission
    Approved
    Sold before?
    No, never

  5. 05

    data.coolOwner

    data.cool verifies, independently

    Broker and owner claims don't count until we've checked them. Brokered listings show nothing as verified until the desk has reviewed them.

    • Mandate: verified only by the owner's own confirmation. Your signed letter alone never puts a listing live.
    • Screening, with the owner's consent: business registry, sanctions, litigation and web presence, plus an optional owner ID check. A sanctions match takes the deal off the exchange.
    • Data proof, optional: the owner connects Google Workspace or Microsoft 365 read-only. We measure message and file counts and date ranges, never content.

  6. 06

    data.cool

    Clean Room and the relisting scan

    A sample goes through the Clean Room: names, emails and phones are replaced with consistent per-deal pseudonyms, and buyers get a measured residual-risk report. Before it can be approved, every sample is scanned for watermarks from copies already sold through the exchange.

    • A sample carrying another buyer's watermarks can't be approved. The desk sees it marked as already sold.
    • If you supplied that sample, it's treated as an unauthorized listing: suspension, removal of all your listings and a forfeited bond.

    Desk view

    Status
    Processed
    Residual risk
    Measured
    Relisting scan
    Clear

  7. 07

    data.coolBuyer

    The deal sheet goes live

    The anonymized deal sheet is published to the exchange, deals.json and every agent tool. Headcount, years and region are in ranges: every published combination matches at least three businesses, and listing dates are rounded to the week. Smaller businesses are pooled into lots.

    • Buyers see your agreement type and your prior-sales answer next to the owner's, plus the relisting scan result.
    • Buyers request samples under a Mutual NDA, then bid or buy now. The owner keeps a private reserve, and the desk accepts or counters.
    • Your deal enters the exchange at Owner committed, because the owner already confirmed. It climbs to Data measured when the owner connects their systems, and to Sample reviewed when the Clean Room approves a sample.
    • You'll also see Lead and Vetted deals on the exchange. Those come from data.cool's own intake, never from a broker's unconfirmed draft.

  8. 08

    Buyerdata.coolYou

    Close and get paid

    The winning buyer pays a 10% deposit into escrow. The full export is delivered against a fingerprinted manifest, and a holdback is kept until the buyer accepts it. Your commission comes out of the proceeds before the owner payout.

    • Commission, referral overrides and bonuses are paid to your bank through Stripe Connect. Stripe verifies your identity and collects your tax details.
    • data.cool never takes a cut of your commission.

02 / Prior sales

Buyers' biggest fear is used data.

An environment builder who trains on data a competitor already has looks bad to the lab that hired them. So every deal sheet answers one question three ways, and two of the answers come from you and the owner.

Declarations rely on good faith, so we back them with consequences. A false one is a breach, and a buyer can reject the export as a material mismatch and be refunded from the holdback.

On the deal sheet / Prior sales

OwnerNever sold or licensed beforeOwner's warranty, at confirmation
BrokerNo prior sale known to the brokerYour warranty, at listing
Broker's agreementSigned letter of intent (LOI)Your warranty, at listing
Relisting scanClear: no watermarks from any copy sold heredata.cool's own check

03 / What protects you

Your claim, your deal, your network.

01 / Your claim

Broker of record

The first broker to list a business is broker of record. The claim is provisional until the owner confirms from their private link, and lapses 60 days after listing if they don't. Once the owner confirms, it's binding for 24 months from that date.

02 / Your deal

Non-circumvention

Parties introduced through the exchange can't go around it for 24 months.

03 / First 50

Founding brokers

Founding brokers get a $5,000 bonus from data.cool when their first deal of $50,000+ closes, Broker Pro free for 12 months with no bond, and no Clean Room fee on businesses they list in that time. Their owners pay a 6% exchange fee instead of 12% on the broker's first 3 deals.

04 / Your network

Referrals

Bring in another broker and earn 10% of the exchange fee on their closed deals for 12 months.

05 / Your tools

Agent-native

List, check status and read your demand feed from Cursor, Claude or Codex over MCP. Same rules as the web form.

06 / Your pipeline

Live demand

The demand heatmap shows which verticals and systems buyers want right now, so you know which owners to talk to.

04 / Money

Who pays what, and when.

Everything is paid at close, from the deal funds. Nothing is charged up front to you or the owner.

Listing
Listing is free for everyone: owners and brokers.
Your commission
Your commission (up to 25% of gross) is agreed with the owner and only counts once the owner approves it. It's paid from the sale proceeds at close, before the owner payout. data.cool never takes a cut of it.
Exchange fee
12% exchange fee, paid by the owner from proceeds at close. Your owners keep more on your first 3 deals: they pay a 6% exchange fee instead of 12%.
Clean Room
Clean Room fee: quoted per deal, from proceeds; waived on founding brokers' early listings.
Buyer fee
4% buyer fee on top of the winning bid, paid at close.
Escrow
10% refundable deposit on acceptance; 10% holdback until the full export is accepted.
Bond
Refundable $250 bond. It lifts your unconfirmed-listing limit from 5 to 25. Refunded when you close your account in good standing, at least 90 days after paying; forfeited on breach of the Broker Terms.
Broker Pro
Broker Pro, $49/month: up to 100 unconfirmed listings, priority desk review and instant demand alerts. Requires the bond. Cancel any time. Free for founding brokers' first 12 months.
Referrals
Bring in another broker and earn 10% of the exchange fee on their closed deals for 12 months.
Payouts
Commission, referral overrides and bonuses are paid to your bank through Stripe Connect. Stripe verifies your identity and collects your tax details.

Hard lines

What never happens on rl.data.cool.

  • 01data.cool never contacts an owner you list. Not by email, phone or anything else. You send the link.
  • 02data.cool never uses your company's details, or your clients', to reach out to anyone. Your pipeline is yours.
  • 03No listing without the owner's agreement. Testing demand or pitching an owner through the exchange means suspension, removal of all your listings and a forfeited bond.
  • 04No relisting data that was already sold, here or elsewhere. Every sample is scanned, and a false prior-sales answer is a breach.
  • 05No going around the exchange for 24 months after an introduction. Owner data, samples and identity move only through the platform.

The full rules are in the Broker Terms. The rest is in Help.

Become a broker→

Open a broker account. Listing is free.

List a business→

Submit a business whose owner has engaged you.

Why buyers want this→

RL environments, and why they need real businesses inside them.